Would you believe 2009 wasn't all bad? Onerous as it may be to peer through the wreckage left in the year's wake, there were a few bright spots deserving of a marketer's respect—including the ...

Having a unique brand voice helps your company stand out from the competition and connect with your audience. But when many people write for you, keeping that voice consistent across all content can ...

The AI large language models (LLMs) of Bing, Gemini, and ChatGPT have been the talk of the digital town. Undoubtedly, part of the buzz is the annual hype cycle where agencies (and marketers, generally ...

Of course you know what LinkedIn is—you already have an account, right? And you read "Eight Things to Do Right Now to Get More Out of LinkedIn" a few weeks ago on MarketingProfs.com, and have been ...

Understanding customer behavior is key to creating marketing campaigns that generate high response and revenue. One of the best ways to understand customer behavior is to study customer migration ...

What were the most popular hashtags, topics, and search queries related to content marketing in 2020? SEMrush analyzed more than 600,000 popular tweets posted in 2020 related to content marketing and ...

This article is based on excerpts from Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (Wiley, September 2014). The writer Andre Dubus (House of Sand and Fog) has described ...

Adding images to your LinkedIn pages and content can boost interest and engagement. In order to get the best results, it helps to have the correct crops. An infographic (below) from Hootsuite covers ...

Marketers, bloggers, and small business owners have been struggling with the same problem for years: how to create compelling content. Why is it such a struggle? Because they're using the wrong ...

Customer trust in business is eroding: 69% of customers do not trust advertisements, and 71% do not trust sponsored ads on social media, according to a nationwide poll. Customers used to trust ...

Price wars create a seemingly unsolvable dilemma: Match the competitor's price and risk losing profits, or ignore the competitor's price and risk losing revenues. Yet, based on a vital but universally ...

Most digital news consumers find news information from Web-native sources such as The Huffington Post and Yahoo, but they rely on more traditional news outlets such as the New York Times and CNN for ...